How is data integrity impacting trust?
The complexity of data as a “dual use” component – for good or bad.
The Cambridge Analytica/ Facebook scandal has fueled the discussions on data integrity, data usage and how easily we can be influenced through technology and content.
So what will these new discussions impact long term?
Even though this discussion became wide spread because of the scandal, there are so many other ways we leave data traces today and many different companies know more and more about us and our behaviours. The data that is collected about us also helps us and is the base of services that we appreciate and use more and more. Anything to save time, simplify our lives but it also means making less and less decisions on our own. It means we are getting more and more immersed in technology, software and AI solutions.
But will that change now? And do we trust data and companies using data less?
Listen to 5 speakers give their take on the issue to and hear them discuss the potential impact this will have on data rich industries and the trust in technological advancements.
The seminar is free of charge and is produced in co-operation between AMEC and byBrick Insight as part of the AMEC Seminar Series. #amecseminar
AMEC - the International Association for the Measurement and Evaluation of Communication.